Patient Insights

Start bolder conversations.

By surveying over 4000 patients globally, LISTERINE® Mouthwash uncovered that many want to improve their daily oral care routine and are interested in learning how to do so. These bold insights can help create more productive conversations between you and your patients.*

HOW TO HELP YOUR PATIENTS ADOPT BEST AT-HOME ORAL CARE PRACTICES

As a dental professional, you are your patients’ greatest ally in realizing better oral health, yet encouraging the formation of new habits can be challenging. However, by tapping into the insights that LISTERINE® has uncovered about patients, motivating change has never been easier.

Below are some bold facts which may help spark a conversation about mouthwash use:

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90% of patients are willing to use a mouthwash for enhanced oral health 76% of patients are willing to add another step to their oral care routine for a better checkup 60% of patients want a professional recommendation before starting a healthy habit

PLAQUE

85% of patients know that removing plaque promotes good oral health, yet only half of those patients know that brushing and interdental cleaning reach 25% of the mouth’s surfaces. That’s where LISTERINE® Antiseptic comes in. By reaching virtually the whole mouth, the 4 essential oils in LISTERINE® Antiseptic penetrate the plaque biofilm to keep patients’ mouths cleaner and healthier than brushing and interdental cleaning alone. 

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STRONGER TEETH

Caries is an oftentimes painful—and permanent—reminder of inadequate oral hygiene. Consequently, cavity prevention is a top priority for many patients. In fact:

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64% of patients believe strengthening the enamel is important 84% of patients believe cavity prevention is important

By recommending one of the fluoride-containing LISTERINE® products, you can help strengthen the enamel and prevent cavities.

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ALCOHOL-FREE MOUTHWASH

For some patients, the presence of alcohol in certain LISTERINE® products could be a deterrent to use:

  • Families with children (6-12 years old)
  • Patients with strong taste preferences
  • Patients with certain religious beliefs

To help address these patients’ needs, LISTERINE® offers a wide range of alcohol-free products. Ideal for all patient types, alcohol-free LISTERINE® products are available in both anti-plaque/gingivitis and anticavity formulations.

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WHITENING

For patients reluctant to use mouthwash, utilizing their interest in whitening can serve as an effective motivational tool. How do we know? Our bold survey discovered that:

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29% of patients visit the dentist each year for a cosmetic procedure, including whitening, 41% of patients regularly use whitening products, 48% of patients think whitening is important when choosing an oral care product.

By recommending a fluoride-containing LISTERINE® whitening product, you can help patients maintain the effects of other whitening treatments, whiten between teeth, and restore the enamel with a daily rinse.

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A BOLD OPPORTUNITY: EDUCATING YOUR PATIENTS.

Many patients are not aware of the importance of a 3-step oral care routine, which could explain why only 23% of patients currently use 3 oral care products in their daily routine. By educating your patients about the importance of mouthwash use, you can help create a positive change in their routine. In fact, 60% of patients want to hear more about how they can improve their oral health from a dental professional like you.

YOUR RECOMMENDATIONS MAKE ALL THE DIFFERENCE.

Advice from dental professionals is the #1 reason patients adopt new oral care habits.

Patient education brochure

Patient Education

Brochure

This helpful brochure educates patients about the symptoms of oral disease and highlights the 3 essential steps to optimal oral care.

Downloadable Content
LISTERINE® Cool Mint

85% OF PATIENTS KNOW REMOVING PLAQUE PROMOTES GOOD ORAL HEALTH.*

PROMOTE A RINSE THAT REDUCES PLAQUE.

Find out more

*Based on self-reported data from a survey of patients in Brazil, Japan, Thailand, United Kingdom, and United States (N=4134).